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While this may be true, as busy entrepreneurs sometimes there is just only so much you can do without a staff of employees dedicated to your marketing. My tendency is to post to all of my platforms at the same time by automating my posts with a tool like Buffer or Hootsuite. You can see that I was not as consistent as I could have been, as I missed two Fridays entirely. Depending on your business, the possibilities are endless. Here are some ideas and some resources for you to help find additional content.

You can type the month and year in to the white area in the top right of the calendar and it will propagate into the larger title area on the left. As you type into each field in the calendar, the background will change color according to the day of the week. I would highly recommend using this as a template, so you always have the original, in case you inadvertently delete any of the formulas in the cells that control the background color.

October 3, Success with social media requires several things: Know your brand. Know your audience. Frequent and consistent posting. Below is an image of my social media calendar from September of What should I be sharing? Your own blog posts, of course. And not just the new ones, go through your old content when you have down time, update if necessary and reshare. Set up Google Alerts to find content in your niche, as well as content that is not just business related, but your audience would appreciate.

For example, I have get Google Alerts about website design, SEO, branding and marketing, as well as agriculture and horses, because those are also items that my readers like to see. Use tools like Canva or PicMonkey to create your own memes and graphic images to share. Create tutorials to share with your readers. Tip: these make great sponsored posts in Facebook and can really help to drive traffic back to your website.

Content coming directly from you lets your audience see how much you can really help them. New clients, connections or events? This is an easy way to share directly from Facebook to your other social platforms. Let your personality shine through! People want to connect with YOU, not your business, so let them see what you are really like. Grandkids, pets, hobbies, etc. Do the best you can, but I encourage you to start thinking a bit more out of the box about what you can post.

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