Package design workbook download

From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas.

The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers. Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?

Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.

The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

From the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the information needed to effectively apply color to design work.

Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. The Color Design Workbook, New, Revised Edition explains the meanings behind colors, working with color in presentations, and loads more. This guide book provides you with the vital information needed to creatively and effectively apply color to your own design work.

You will also receive guidance on talking with clients about color and selling color ideas, and you'll also learn the science behind color theory.

Case studies are included to show the effects some color choices had on both their clients and consumers. So why wait any longer? Become a color expert now! Another book on package design? Accurate accounting is the key to a successful business. But when you're dealing with assets and …. Skip to main content. Start your free trial. Book description A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way.

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